Well Communication Corp. is a company with
a keen eye on the future. Founded in 1987 and rapidly becoming of the
leading network and communication suppliers in Taiwan, the company is
utilizing its base of network and communications technology to move
into the information appliance (IA) arena.
Its new factory at Lung Tan, Tao Yuan County,
which will be up and running by the end of Q4 2011, houses 8 high-speed
SMT production lines which can produce 1 million appliances per month,
constituting a staggering five-fold increase in production.
After more than ten years' effort and with
full support from Chairman Weng Liang-Chuan and wise leadership from
President Gary Wang, Well Communication Corp.'s policy in recruiting
people is obviously paying off. The company offers employees a comfortable
and friendly working environment, liberal and systematic benefits, on-job
training, and a long-term career scheme. President Gary Wang firmly
believes that hiring the services of talented men and women and keeping
them satisfied is the way to achieve and everlasting enterprise.
With its core technology of network communications,
flexible manufacturing, and using e-commerce to build interactive relationships
with the various level of sales company, Well Communication Corp. has
had a steady measured pace of growth which enabled it to thrive and
keep pace with Taiwan's economic growth and the international communication
industry's booming development.
"Facing the challenges of the new century
and the impacts of new trends, Well Communication Corp. has not only
enhanced original network and communication products, but also has been
compliant with the world-wide development of new products based on the
concepts of serving the customer and continuing growth, "says President
Gary Wang. "We have updated products by incorporating multi-functionality
to create additional value. We seek large OEM/ODM orders and the expansion
of sales to increase our own market share. We also aim to be one of
the leading global companies in the realm of networks and communication."
Global markets and future expansion
Well Communication recognizes that there
are three levels to the current European market for its products. The
first and most important market comprises the UK, Spain and Holland,
which is most important in terms of quantity. The second level market
is made up of Germany, Italy and the northern European countries, and
the third level in terms of current sales is made up of France, Eastern
Europe and Russia. However, it is the German market that Well Communication
will be targeting with its next big European push as this is considered
top have the most potential, with its ADSL and ISDN products being at
the forefront of this push.
Europe accounts for around 35 percent of
the company's sales, with the Asia-Pacific the second most important
region with 22percent. Japan takes 18 percent, the USA 10 percent, with
Taiwan and Australia accounting for 8 and 7 percent respectively.
A Year 2011 forecast by Well Communication
suggests that 60 percent of business will be OEM/ODM, and the remaining
40 percent will go to distributors and retailers. It is the OEM/ODM
side of business that Well Communication is looking to expand.
The WEB-2011 series Internet
TV browser
Well Communication have just participated
in the recent Accelerate International IA Forum held in Taipei in May,
where the company presented it WEB-2011 series Internet TV Browser.
The WEB-2011is a TV set-top box that connects
to a regular phone line to provide an Internet function, Web browsing
and email functionality by using the TV as a display unit. It is a product
that looks to a future where the PC will no longer be central to Internet
communications - an Information Appliance (IA) future.
Mandy Su of Well Communication's Marketing
Departing Specialist is clear about the role the company can play in
the IA future and suggests that in order to remain at the cutting edge,
it is the responsibility to the set-top box manufacturers to actively
work with local ISPs in promotional activities. "It is important to
be aware of the applications that will be most prevalent, such as surfing
the Web and online shopping, in order to gain access to the broadest
of markets."
It may also be pertinent to concluded
that viewers may not want to deviate too much from their TV viewing
habits. Consumers may not want to use their TV sets as computers and
they may not necessarily want full PC-TV sets or computers that happen
to have TVs as big monitors. In other words, consumers may just want
to use uncomplicated basic Web functions on their TV sets.
Set-Top box manufacturers also face the
challenge of addressing multiple markets - broadcast analog, broadcast
digital and interactive digital - while leveraging as much common functionality
and software across platforms as possible. They must also provide a
rich plethora of applications and support high-quality video and audio
and respond to user commands in real-time.
"Most importantly, in order for set-top
box manufacturers to survive in the long-term, they must adapt to the
evolving requirements of a market now in its infancy," said Su. It is
imperative that the browser and mail server environment is enjoyable
to use and encourages interaction.
For the future, Well Communication is looking
to incorporate legacy network connectivity into its set-top boxes so
users can take full advantage of bandwidth-hungry applications such
as video conferencing, and to provide complete multi-functionality with
video phone functions and PIP. "We are aware of the possible demand
for TVs networked in the home like TV-LAN package," says Mandy Su, "With
RVs throughout the home linked to a central set-top box or computer.
The trend may even be that the TV becomes the nerve center of the complete
home network."
Taiwan, Well Communication and
the future of IA
President Gary Wang is confident that Well
Communication will play a vital role in the IA future. "We have strong
contacts in data communications and as the IA future involves no new
technology, just the integration of existing technology, we feel that
we are ideally situated for a push geared up to 2001.: As well as looking
for OEM/ODM partners, Well Communication is also looking for strategic
cooperation for the transfer of information and technology, so it can
move forward with its vision of cooperation with ISPs and telcos.
Well
Communication Corp.
